Business

Jill Fishon-Kovachick is Sculpting Success at Saratoga Clay Arts

June 6, 2024 By Corey Aldrich

I discovered Saratoga Clay Arts through my good friend Ping Xu who is a member there (Also a board member at Saratoga Arts). She kept telling me that I had to see the amazing facilities and community that she was a part of. Well, I have to say…she was right on all counts. What Founder and Executive Director Jill Fishon Kovachick has been able to cultivate is not just an oasis of creativity and an incredibly well equipped makers space but a connected and growing community that many have come to call home.

Please state your name, organization and what you do.

My name is Jill Fishon-Kovachick and the name of my center is the Saratoga Clay Arts Center. I am the Executive Director. I started working with Clay at eleven years of age at Bucks Rock Camp in New Milford Connecticut. I was a camper and became a counselor and found Clay as my medium. From there I went to Skidmore College where I received my BS Degree is Art Education. I studied under Regis Brodie. My love for clay has been my passion for most of my life and continues to be important to me and to be able to teach it to our community fills my heart.

Entrance Sign at Saratoga Clay Arts | Image: Corey Aldrich

Can you tell us about what is happening at the Saratoga Clay Arts and what your mission is? The campus is so beautiful, I really love the vibe there!

Our mission is all about community and to inspire people of all ages. We educate people all about clay. From the hand-building process to the potters wheel. We also have many different types of kilns and glazes. There is also a gallery on site called the Schacht Gallery, which I named after my Grandmother who’s maiden name was Schacht. The gallery brings in local and national artists. We want to expose people of all generations to what it means to work with clay. The gallery broadens people’s understanding of what can be done with clay – in all ways.

Schacht Gallery at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Outdoor Patio Area at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

What does a typical day look like for you on location?

My typical day is wearing many different hats at SCAC. From teaching to answering phones to paying bills and then of course finding time to work on my own work.

Hands On Soda Firing and Throwing Workshop with Matt Long at Saratoga Clay Arts | Image: Corey Aldrich

A lot of organizations with an educational program end up going the not for profit route. Why did you decide to structure as a for profit company?

I ended up making SCAC a private business because I had to react fast to create it. I had been working at Skidmore for Special Programs for 17 years. There I taught a night class for the outside community. Skidmore had decided to delete the night classes for ceramics so the people taking classes needed a place to work. This required me to move quickly to bring everyone to the center. There was no time to set up a not-for-profit. We all needed a place to work – immediately. I bought our current building in foreclosure. I know I made the right decisions as the center has been busier then I ever dreamed could happen.

Materials Pantry at Saratoga Clay Arts | Image: Corey Aldrich

Saratoga Clay Arts has 7 Electric Kilns on Campus (4 Seen Here) | Image: Corey Aldrich

Can you talk a little bit about the economics of the business? I know running a pottery shop requires some serious equipment and infrastructure investment.

We opened in 2011. I was fortunate enough to be able to purchase the building and the equipment to get things going. The business did need some financial backing to cover the equipment side though. Since then we have been raising money through our annual fundraiser which is called the Chili Bowl. We give some of our proceeds to a local organization called To Life which is helping people with breast cancer. and to the Wilton Food Pantry. The local restaurants have participated and have been incredibly generous in donating their donations for the event. It’s a chili cook off and competition and is an amazing and fun event. This of course is in addition to our class and program fees.

EDITORS NOTE: In addition to 7 electric kilns of various types, Saratoga Clay Arts has a large high-fire gas kiln, a salt kiln, a soda kiln, a raku kiln and a pit fire smoker.

Jill at the Kiln | Youth Programming at Saratoga Clay Arts | Image: Provided

Mark Tarabula – Studio Manager at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Running a business can be so demanding, how do you balance that with your own artistic practice?

Running a business is incredibly demanding and I have had to give up some valuable time in making my own work to do but it, but it was worth it. The center is such a great place. Since opening and being available all the time I have hired some amazing people. I have a Studio Manager Mark Tarabula , an Artistic Director Leigh Taylor Mickelson and a Marketing and Engagement Community Coordinator Lyndee Deal. This allows me to be able to to focus more on my work. We also have up to 4 Artists in Residence at any given time who teach classes and work for the center in exchange for studio use. Additionally, we hire interns who learn from us and find their direction in clay. They help teach classes and learn the dynamics of running a center.

David Kwak – Resident Artist at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Under Construction : New Classroom Space at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Bonus question: Anything coming up on the horizon you would like to tell us about, programming to promote?

Some exciting news on the horizon… we are almost finished renovating the basement and have created another beautiful classroom and more studio rentals. We plan for that to be open in June which will allow us to have more room to grow and more classes being offered. Additionally, this will allow us to promote more private parties and corporate clay events.

Fresh Out of the Kiln at Saratoga Clay Arts | Image: Provided

From Corporate Banking to Creative Economy : Creating a Space for Community & Commerce

December 18, 2023 By Corey Aldrich

Last Month I was in Sand Lake for an appointment at the Sand Lake Center for the Arts. Looking for a coffee after I was directed to the Sand Lake Merchant across the street where I was happily surprised to see a thriving creative economy outpost and collaborative business model. I took a few minutes to talk to owner Amanda Goyer about her vision and what pried her away from a successful career in the banking industry.

Amanda Goyer : Owner and Curator at Sand Lake Merchant | Image: Provided

Please state your name, business name, and title. Can you give us a bit about your background?

My name is Amanda Goyer and I am the Owner and Curator of Sand Lake Merchant. I was born and raised in the Capital Region in Latham. Graduated from Shaker High School in 2007. Attended Stonehill College in Easton, MA for Criminology and Psychology. Graduated in 2011. I came back to the Capital Region after graduation and got a job as a Crime Analyst with Schenectady Police Department. My initial career goal was to become a detective. I met my now-husband while working at Schenectady PD and the idea of a family came into vision. I made the decision at that time that I wanted a less risky career that I felt more comfortable about raising a family with. I shifted into event planning which I had always had a passion for but was incredibly different from what I had studied or done prior. I ended up at Autotask, now know as Datto, a Global Tech Company. I handled event planning across North America and then had the great opportunity to travel to London and Barcelona. The burnout of that industry is heavy and I felt it. I decided at that time to find something where I wouldn’t have to travel but could still be creative. A role opened at CAP COM Federal Credit Union leading their Foundation or charitable giving arm. That is where I found my home and rose to the role of Director of Community Engagement overseeing the Foundation, Public Relations, Business Development and School Banking. Following that I was at Keybank where I was Corporate Responsibility Officer for the Capital Region & Central New York Markets. In these roles, I learned how to collaborate, develop strategic alliances and deepen community partnerships to create positive change. All of these are attributes that I use today in my collaborative work at Sand Lake Merchant.

Sand Lake Merchant, Sand Lake NY | Image: Provided

What made you decide to do the career shift and focus on the Sand Lake Merchant?

I really had no intentions of leaving my banking career. My goal was to climb the corporate ladder in banking following in my mother’s footsteps. My mother was the late Paula Stopera, former President and CEO of CAP COM Federal Credit Union. Unfortunately she was diagnosed with pancreatic cancer in May of 2021 and passed that July. In the same year my father was diagnosed with dementia. My life and priorities shifted and I knew I needed to take time to heal. I also was reminded how short life is. I wanted to take more time to be with my husband and two young boys. I’m thankful that KeyBank was so kind and gracious when I made the decision to leave my corporate career. One of my mentors said to me when I was making the decision, “it doesn’t have to be forever.” That helped me take the step I needed away from a decade long journey in corporate banking and community development that I knew and loved.

I remember thinking “Who am I without my career?” I had attributed so much of my self-worth and purpose in life to my career. It was very intimidating to leave that piece of me behind.

It was the pause and the gray space that I allowed that sparked what would be the future Sand Lake Merchant. I was scrolling through Zillow one night and came across a beautiful building in our town that I have admired. It was for sale. I said to my husband, let’s just look at this place, what do you think?

The rest is history. We purchased a 200 year old building in the heart of town. Spent 16 months renovating the space completely. I had an amazing local general contractor. I built the plan based on the foundation of what it had been, which was a General Store for 150 years! From there it was a florist, country store and an antique store. I brought all of the pieces from the past forward and created Sand Lake Merchant.

Sand Lake Merchant : Under Construction | Image: Provided

Sand Lake Merchant : Before | Image: Provided

Can you tell us a bit about the Sand Lake Merchant vision? The space drips with creativity!

The simple truth is I do not offer a product or service myself, but I had created a beautiful building, I was business savvy, not afraid to take risks and knew how to build a network. With that, I knew I needed to surround myself with people that had talents and services that could drive retail businesses. I think the marriage of corporate and creative can create huge success and my goal is to build a framework for how that is done, prove success and let that be a model for others to do the same.

What a feeling of freedom it has been to allow limitless creativity! However, that limitless creativity is focused with the lens of running a business that is built with strong values, diversified revenue streams and strong partnerships.

Gipfel Coffee at Sank Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

As a rural based business, there is a limit to the volume of folks you can get in the door which can limit your cash flow to pay overhead and staffing costs. How are you stratifying your programming and using collaboration to create stability? Can you mention a few examples?

I think a big assumption many people had and/or have is that our rural community does not have enough people and/or resources to support a locally-sourced, handmade type of gift shop that I’ve created in Averill Park. That was something I thought a lot about during the planning and research phase of my business. I knew that a gift shop alone would not be enough to draw the daily traffic we desired, but how could I fix that without taking on more than I could handle? The answer was and always will be collaboration.

Our first and most important strategic alliance was that with Gipfel Coffee Company. Gipfel had started their business locally in Averill Park in another location 2 years prior to the opening of Sand Lake Merchant. I became a Gipfel “regular” enjoying their custom roasted coffee and also the sense of community that came with visiting their shop. I knew a pain point of theirs was that they had outgrown the location they were in. Also their visitors were craving a larger space where they could sit and enjoy their coffee and pastries. I knew I could fix that pain point with our nearly 4,000 sq. ft. building, but I wasn’t sure if they would be onboard to move in. I invited their owner Christine Kehn over to see our building during the renovation. I remember asking her if we could sell her bags of coffee when we open the gift shop, and then I said do you want to hear my more aggressive idea? She said sure…I said will you move in with us? We still laugh to this day about that initial meeting. I attribute much of our success to the daily traffic the coffee shop drives in to our location that we would not otherwise get. I’ll always be thankful I was brave enough to ask a bold question and Christine was open to taking the risk alongside me. Today both of our businesses continue to grow and thrive together.

Some Products Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

I had met another maker, Melissa Orth, owner and designer of PoppyTree Floral Designs in West Sand Lake. At the time I knew of her because of the amazing weddings she had designed florals for on Instagram. Then I noticed she started selling fresh floral bouquets in the old Gipfel Coffee Shop and people were loving them! Soon after I talked with Melissa and found she was looking to downsize the amount of annual weddings she was taking on but wanted to still create and retail her products. Our space allowed her to do just that. Her plants, florals and custom creations are a staple in our store.

Farm Fresh Meat Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Over 30 local makers are part of our creative retail community at SLM. Some have said their collaboration has changed their business and their lives. To see a maker be able to cut back on their day job and be able to focus more on their passion and creativity has been nothing short of a dream come true.

I will also say, our rural community in Averill Park is fast-growing, especially for families! We have the traffic, we have the people willing to invest locally, who are not shying away from paying a little more for a custom made gift or market item. These people have always been here, they were just traveling to Latham or Clifton Park or Saratoga to shop because they were seeking something we didn’t have in our hometown. Now we do, and they are showing up for us!

What are your goals for the future?

I would like to continue to build community through a variety of collaborative partnerships at Sand Lake Merchant. In addition, continue to expand on the potential of our 2nd floor event space by adding workshops and classes in 2024 hosted by our vendors. For example, paint and sip events, candle or jewelry making, art galleries, meditation, kids yoga and more! My goal is to find ways to grow, scale and sustain the business without necessarily adding more staff right now. The only way we can do that is through creative collaborations that create a win-win experience for everyone involved.

A prime example of this was our recent collaboration with Sand Lake Center for the Arts and our joint “Holiday Merchant Market.” Collectively we used our locations conveniently located across the street from each other to offer creatives the opportunity to showcase their handmade goods for sale. The planning was shared across both teams and the advertising was doubled between both of our networks. We both had a shared vision of creating something special for the community and we did just that. This year, hundreds of people filled the streets of Sand Lake to shop and support our local makers. Several makers said it was their most successful event to date.

I am a big believer in the phrase no risk, no reward and that is what I think about everyday when I’m planning or making choices that scare me.

Upstairs Lounge and Multi Purpose Area at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Anything specifically coming up you would like to share with our audience?

Beginning in January of 2024 we are going to be looking for creatives and vendors that would like to utilize our space to host community events and workshops! If anyone is interested in learning more please email us at hello(@)sandlakemerchant.com

518 Film Network : Connecting the Dots for Regional Film Producers

February 20, 2023 By Corey Aldrich

I originally met some of the members who later would form 518 Film through ACE! events and socially in downtown Troy New York. They registered strongly on my radar as an organizational force to be reckoned with last year when ACE! partnered up to amplify ‘The Monkey Short Film Fundraising Gala‘ in Albany New York. A collection of dedicated career film folks at a variety of levels in the film making ecosystem, 518 Film continues to be a part of a vibrant production feed that is increasingly making waves in the region and far beyond (in addition to throwing some great parties!). I caught up with Co-Founder and Community Engagement Director Michelle Polacinski to hear more about their vision and the big structural and programmatic expansion plans they have for the near future.

Michelle Polacinski, Community Manager and Cofounder at 518 Film Network | Photo: Richard Lovrich

Please state your name, title, company name and what you do.

My name is Michelle Polacinski (she/her). I am the Community Manager and Co-Founder at 518 Film Network. I’m also a freelance director, producer, and production manager. I’m currently co-producing the visual effects for an upcoming Superbowl commercial. I have worked on titles including John Wick 4, A Man Called Otto, Resurrection, The Witcher, Modern Marvels, Shark Tank, and Food Network Star. I graduated from both Binghamton University and FAMU International (Prague, Czechia) with degrees in Cinematography and Producing.

Micah Khan and Michelle Polacinski, Founders at 518 Film Network | Photo: Patrick J. Harris

How long has 518 FILM been in existence? Can you explain the structure of your business and what the organization’s aims and goals are?

518 Film Network was co-founded by local writer/film director Micah Khan and myself in 2019 after a handful of frustrating conversations about not being able to find local crew for our own productions. We wanted to meet more people in the area and we knew that they existed, so we started a database of 10 people we both knew, asking each of them to share anyone they knew and, like filmmaking itself, we grew by word of mouth and referrals. Since, we have hosted numerous creative networking events and as a collective were the catalyst for multiple local filmmakers to come together and make films. We have an active private online community with a job board and various subgroups such as ‘mastermind’ and ‘actors anonymous.’ We grew from 10 people to nearly 200 in the past 2-3 years. Our most active members, including but not limited to, Patrick Regan, Lakota Ruby-Eck, Spencer Sherry, and Victoria Diana have helped take 518 Film Network to the next level by spreading the word, co-hosting events, and bringing folks together.

Micah Khan, Co-Founder at 518 Film Network | Photo: Provided

Currently, we operate as a corporation under my film production company, Strangest Sea Films, but we plan to become a non-profit corporation within the year. We are in the process of asking for help in learning how to form a 501(c)3 that matches our goals.

As a group, we aim to connect local filmmakers to help them grow and create projects together, while bringing jobs from incoming film productions into the hands of local people. When productions hire locally, it benefits the local economy and also helps productions save money by not needing to pay for hotel rooms. We are currently in the process of expanding to provide education in the form of online courses and in-person workshops as well as partnering with local colleges to teach filmmaking courses. We plan to someday both receive and give grants to our local filmmakers so we can make more local films!

On Set for Filming The Rickety Man (Directed by Cameron Gallagher) | Photo: Ann Kielbasa

How are you different from other film organizations regionally?

We focus on building intimate connection between our members through collaboration and wildly creative networking events. It’s difficult to invite someone on something so intimate as a set, where anything can and will go wrong at any given moment, after talking with another filmmaker for 15 minutes and handed a business card. Our industry just doesn’t work that way. This is why we do things a bit differently.

We not only want local filmmakers to know each other, but also to help each other grow in a genuine way. We celebrate our local filmmakers by amplifying their projects, hosting regular screenings, and never shying away from sharing fundraising efforts. This is full-blown support with no strings attached. We benefit as a community by lifting each other up, period.

On Set of the Monkey Short Film (Directed by Spencer Sherry) | Photo: Provided

Can you talk about some specific projects that you are especially proud of being involved with?

It’s really hard to come up with an answer to this question. Every film our members make feels like a community film. My personal favorites are collaborations between members that wouldn’t have happened without them meeting through us or films that give others opportunity to grow and learn in a new role. It’s always exciting to see friendships blossom and turn into working relationships.

In regards to how I am directly involved, I’m vfx producing two corporate (non-local) commercials right now, one of which is a Superbowl commercial which is definitely a milestone for me. I am also producing Writer/Director/Comedian Victoria Diana‘s upcoming short film, ‘Second Coming.’ Second Coming is a raunchy twist on a Christmas film that is also one of the best scripts I have ever read. I cried laughing reading it and I can’t wait to bring it to life. We are hoping for a release close to the 2023 holiday season.

Michelle Directing a Scene | Photo: Provided

Anything coming up that we should know about or that your group is excited about?

There are truly too many amazing upcoming films right now. I hate not mentioning every incredible local film we have coming up, but there is no way I’d be able to fit all of them! Here are a few:

Writer/Director Joe Gietl recently worked with Producer Cameron S Mitchell to create the pilot for ‘The Fledgling Series‘, which is especially cool because not only was it shot in our region, but it stars ‘Buffy the Vampire Slayer’s‘ Juliet Landau as well as an incredible local actress, Anastasia Veronica Lee. Lee was such a joy to have on set and it’s really exciting that she is so close that we can bring her on other independent projects in the future.

Micah Khan recently directed his first big budget feature film, ‘Zombie Wedding‘, with Weekly World News and a handful of big names.

I’m also excited about Ember Autumn Skye‘s recent short, ‘You’re So Shy,’ a human rights-centered film, which stars her own sister, Sage, and was an incredible collaboration with local Director of Photography Lakota Ruby-Eck.

‘Insurance’, by Writer / Director Steve Rock, is currently in production, a collaboration between his production company Abomination Films and Lakota Ruby-Eck’s production company, Tomb Pictures.

‘The Monkey‘ a Stephen King short written / directed by Spencer Sherry and shot by local Emmy award winning Director of Photography Jim Powers, should be out soon. That is still in post-production. Spencer is also producing ‘Anomaly‘, a magic film written/directed by Ryan Jenkins.

Also Dirty Sweater Productions (owned by amazing married filmmaker couple Charity Buckbee and Kyle Kleege) is working on editing their first feature film, ‘Earworm.’

AND Casting : Lining Up Extras for Commercial and Film Based Projects

February 20, 2023 By Corey Aldrich

A hard working and industrious professional who seemingly makes extras appear out of thin air, Annie’s company AND Casting is the go to for background casting for feature films and commercials in the Upstate New York region. I first met her when I was producing regional fashion shows in Saratoga with one of my side projects Electric City Couture. Her ability to materialize the correct number of models on site was borderline magical…all while keeping a smile on her face and a laser focus on maintaining order. (120 runway slots for our last large show) Recently, Annie got me up to speed on her latest projects and the continued growth and opportunity she is seeing for a broad variety of folks in the regional television and film industry.

Annie Delano Behind the Scenes at Electric City Couture | Photo: Richard Lovrich

Please state your name, title, company name and what you do. What’s a typical day look like for you.

My name is Annie Delano, Owner of AND Casting. I am a Casting Director for background extras and smaller (single line) parts for feature films and lots of commercials! There is no typical day, but most days consist of answering hundreds of emails, talking to and connecting with people from all walks of life, and managing many moving parts, often times on multiple projects. There are some days on sets, but usually I’m at my desk answering emails.

On Set with AND Casting | Photo: Provided

How long have you been doing this and how did you get into this profession?

AND Casting has been existence since 2018, but I have been a freelancer in the production world for over 10 years, casting and producing commercials. I have always been a freelancer and did not set out to work on films. My motto, “Never say no to an opportunity (with-in reason!)”, combine with the all important need for work, lead to background casting for a film. As it turns out, I was pretty good at the tremendously tedious job of background casting. The first film lead to 20 more films and the creation of AND Casting.

Annie Delano Suited Up on a Commercial Shoot | Photo: Provided

Can you talk a little bit about the business? What types of projects are you casting? Is there a lot of work? What type of companies or productions do you work with?

There are really two worlds when you work as a Casting Director. The feature film world and commercial world, while both types of production, are entirely different animals. I learned this very quickly on my first film. I don’t know many people working in both areas and it’s challenging at times. You really have to be a super connector who stays engaged with people both on the production side and talent side. I’m constantly thinking about who I know for specific roles as they come up. This job requires extreme organization and attention to every small detail.

As a freelancer, the workload ebbs and flows. Sometimes a week or two goes by and the phone doesn’t ring, but then in one week you get 4 major jobs. I am grateful to cast talent for both the commercial and the film world, because together they create plenty of work to keep the company going. Projects come from production companies, ad agencies and film producers/film production companies. They are very diverse, which is great – I could be casting high school students for classroom scenes one day, and casino commercials the next. Anything that needs casting, I’ve got it covered. I’d get bored if I always cast the same type of jobs!

On Set for a Shoot with AND Casting | Photo: Provided

Tell us about the folks your casting. I have seen some of your ‘CALL’ posts…they can be all over the board and very specific.

This is my favorite part of the job, the people! I think a lot of people have “be in a movie” on their bucket list or vision board and with background casting, I’m able to make a lot of dreams come true. When I get an email from someone about their positive experience being on set as an extra, it makes the long hours and hard work worth it. Every single person qualifies to be a background extra. The whole point is to make things as realistic as possible and that takes all kinds of real, regular people. No special training is required, you just need to be able to follow directions and have a solid 12 hours free to be on set. You may not get a role right away, there are different looks/parameters for specific scenes, but in general, no one should be discouraged from wanting to be an extra. On the flip side, commercials are more competitive and depending on the role, require acting ability, which comes through practice, training and experience. Reading directions is key. When you see a post, read the description carefully and follow all the directions if you want to submit for a role!

Behind the Scenes : On Set with AND Casting | Photo: Provided

Anything coming up we should know about or that your especially excited about?

Life in general is exciting, there’s never a dull moment. I’m working on some very fun projects that can’t be discussed. This is hard for me because I like to talk, so I have to stop talking (or writing) while I’m ahead 🙂

Annie Delano – Owner and Founder at AND Casting | Photo: Provided

SAVE THE DATE: Film Industry Networking Event! 03/11/23

February 11, 2023 By Maureen Sager

Join us as ACE! partners up with Saratoga Arts for a film industry networking event! Meet other folks in the industry, make connections, and preview trailers for recent productions created in our very own Upstate New York’s Capital District. We will have folks in house speaking to film funding and promotion. A not to be missed event if you are in the industry or are looking to connect.

Additionally, hear more about SA’s plans to help support a vibrant creative space with upcoming plans for audio and video production assets and education as they retool the space to address creative community and job market needs.

Saturday, March 11, 2023 from 2:30 to 5:00 PM
Saratoga Arts | 320 Broadway, Saratoga Springs, NY 12866

CLICK HERE TO RSVP

We will be offering a couple of breakout mini sessions that will be available to all attendees at the event.

3:30 : Festival Distribution Strategies for Film : With Writer / Director and DP Cameron Mitchell

4:00 : Lights, Camera, Extra! : AND Casting founder Annie Delano : Tips on how to get cast in films and commercials.

More to come with a list of project partners and previews in the February newsletter, until then mark your calendar and RSVP for this FREE event! Currently we have tabling commitments from 518 Film Network, WMHT Studios and TvFILM, NY Writers Institute, Film Albany and the Adirondack Film Commission.

Special thanks to the 518 FILM NETWORK for assisting with the logistics and outreach. Honorable mention to Paul Grondahl, Debbie Goedeke and Catherine Rafferty for jumping in the fray! Beverages by Druthers Brewing Company.