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CAP REGION NY

AND Casting : Lining Up Extras for Commercial and Film Based Projects

February 20, 2023 By Corey Aldrich

A hard working and industrious professional who seemingly makes extras appear out of thin air, Annie’s company AND Casting is the go to for background casting for feature films and commercials in the Upstate New York region. I first met her when I was producing regional fashion shows in Saratoga with one of my side projects Electric City Couture. Her ability to materialize the correct number of models on site was borderline magical…all while keeping a smile on her face and a laser focus on maintaining order. (120 runway slots for our last large show) Recently, Annie got me up to speed on her latest projects and the continued growth and opportunity she is seeing for a broad variety of folks in the regional television and film industry.

Annie Delano Behind the Scenes at Electric City Couture | Photo: Richard Lovrich

Please state your name, title, company name and what you do. What’s a typical day look like for you.

My name is Annie Delano, Owner of AND Casting. I am a Casting Director for background extras and smaller (single line) parts for feature films and lots of commercials! There is no typical day, but most days consist of answering hundreds of emails, talking to and connecting with people from all walks of life, and managing many moving parts, often times on multiple projects. There are some days on sets, but usually I’m at my desk answering emails.

On Set with AND Casting | Photo: Provided

How long have you been doing this and how did you get into this profession?

AND Casting has been existence since 2018, but I have been a freelancer in the production world for over 10 years, casting and producing commercials. I have always been a freelancer and did not set out to work on films. My motto, “Never say no to an opportunity (with-in reason!)”, combine with the all important need for work, lead to background casting for a film. As it turns out, I was pretty good at the tremendously tedious job of background casting. The first film lead to 20 more films and the creation of AND Casting.

Annie Delano Suited Up on a Commercial Shoot | Photo: Provided

Can you talk a little bit about the business? What types of projects are you casting? Is there a lot of work? What type of companies or productions do you work with?

There are really two worlds when you work as a Casting Director. The feature film world and commercial world, while both types of production, are entirely different animals. I learned this very quickly on my first film. I don’t know many people working in both areas and it’s challenging at times. You really have to be a super connector who stays engaged with people both on the production side and talent side. I’m constantly thinking about who I know for specific roles as they come up. This job requires extreme organization and attention to every small detail.

As a freelancer, the workload ebbs and flows. Sometimes a week or two goes by and the phone doesn’t ring, but then in one week you get 4 major jobs. I am grateful to cast talent for both the commercial and the film world, because together they create plenty of work to keep the company going. Projects come from production companies, ad agencies and film producers/film production companies. They are very diverse, which is great – I could be casting high school students for classroom scenes one day, and casino commercials the next. Anything that needs casting, I’ve got it covered. I’d get bored if I always cast the same type of jobs!

On Set for a Shoot with AND Casting | Photo: Provided

Tell us about the folks your casting. I have seen some of your ‘CALL’ posts…they can be all over the board and very specific.

This is my favorite part of the job, the people! I think a lot of people have “be in a movie” on their bucket list or vision board and with background casting, I’m able to make a lot of dreams come true. When I get an email from someone about their positive experience being on set as an extra, it makes the long hours and hard work worth it. Every single person qualifies to be a background extra. The whole point is to make things as realistic as possible and that takes all kinds of real, regular people. No special training is required, you just need to be able to follow directions and have a solid 12 hours free to be on set. You may not get a role right away, there are different looks/parameters for specific scenes, but in general, no one should be discouraged from wanting to be an extra. On the flip side, commercials are more competitive and depending on the role, require acting ability, which comes through practice, training and experience. Reading directions is key. When you see a post, read the description carefully and follow all the directions if you want to submit for a role!

Behind the Scenes : On Set with AND Casting | Photo: Provided

Anything coming up we should know about or that your especially excited about?

Life in general is exciting, there’s never a dull moment. I’m working on some very fun projects that can’t be discussed. This is hard for me because I like to talk, so I have to stop talking (or writing) while I’m ahead 🙂

Annie Delano – Owner and Founder at AND Casting | Photo: Provided

SAVE THE DATE: Film Industry Networking Event! 03/11/23

February 11, 2023 By Maureen Sager

Join us as ACE! partners up with Saratoga Arts for a film industry networking event! Meet other folks in the industry, make connections, and preview trailers for recent productions created in our very own Upstate New York’s Capital District. We will have folks in house speaking to film funding and promotion. A not to be missed event if you are in the industry or are looking to connect.

Additionally, hear more about SA’s plans to help support a vibrant creative space with upcoming plans for audio and video production assets and education as they retool the space to address creative community and job market needs.

Saturday, March 11, 2023 from 2:30 to 5:00 PM
Saratoga Arts | 320 Broadway, Saratoga Springs, NY 12866

CLICK HERE TO RSVP

We will be offering a couple of breakout mini sessions that will be available to all attendees at the event.

3:30 : Festival Distribution Strategies for Film : With Writer / Director and DP Cameron Mitchell

4:00 : Lights, Camera, Extra! : AND Casting founder Annie Delano : Tips on how to get cast in films and commercials.

More to come with a list of project partners and previews in the February newsletter, until then mark your calendar and RSVP for this FREE event! Currently we have tabling commitments from 518 Film Network, WMHT Studios and TvFILM, NY Writers Institute, Film Albany and the Adirondack Film Commission.

Special thanks to the 518 FILM NETWORK for assisting with the logistics and outreach. Honorable mention to Paul Grondahl, Debbie Goedeke and Catherine Rafferty for jumping in the fray! Beverages by Druthers Brewing Company.

Community Based Design Aspirations : The Albany Riverfront Collaborative

December 20, 2022 By Corey Aldrich

I was approached about the ‘Albany Riverfront Collaborative‘ by an architect friend, Scott Townsend of SWBR. He reached out to me asking if I was aware of the project and wondering if ACE! would be interested in playing a role in the growing chorus of voices that have an interest in participatory collaboration on what is surely one of the most potentially impactful projects for the riverfront in downtown Albany in decades. As the project is entering an important community feedback phase in the following months, it felt right to amplify the exciting opportunity presented to stakeholders associated with the City of Albany riverfront. To get a little more insight I reached out to Jodi Smits Anderson (AIA, LEED-AP BD+C, Well-AP), a managing principle at Einhorn Yafee Prescott (Albany) who happens to be spending a lot of time engaging interested folks about a collaborative design process.

Jodi Smits Anderson – Member at Albany Riverfront Collaborative | Photo: Corey Aldrich

Can you tell me a bit about the project? What is it trying to accomplish and why now?

The core of the project is reimagining the City of Albany’s riverfront. Albany’s upstate sister cities, Syracuse, Rochester, and Buffalo, have all been implementing significant changes to their outdated urban highway structures. ARC (Albany Riverfront Collaborative) founders came together to 1) help people see that we can make powerful change to uplift our communities and improve access to the Hudson River, 2) build relationships to gain support for this change with regional leaders and elected officials, and 3) design aspirational goals that guide the current project and future work – doing so together, with no exceptions!

Albany Riverfront Current | Photo: Jonah Michel of @AroundAlbany

The best time to influence a project’s scope is prior to the actual design process, through discovery of what is possible. Once design is completed, the only tools available to inform the work tend to be confrontational ones: lawsuits, criticism, protest, etc. The consultants for the project are set to begin designing late winter/early spring of 2023, and collaborative feedback during the process is vital to achieving goals of equity and inclusion.

Three redesign concepts are currently on the table for I-787: 1) A highway cap consisting of parkland that connects the city to the river above the fast-moving traffic; 2) an urban canal system that brings the river into the city while restoring water-leveling locks, creating marinas, and generating local interest and tourism (similar to that of the Providence River Walk in Rhode Island); and 3) an appropriately scaled boulevard that balances pedestrian, transportation, commercial, and community needs.

It is likely that the best design incorporates elements of all three, for each idea builds on different perspectives and priorities, from water management and environmental health to recreation and economic development.

Albany Riverfront Current | Photo: Provided
I-787 Beltway on the Riverfront | Photo: Provided

From a historical perspective, what affect has the I-787 corridor had on the City of Albany, specifically the people who lived / live in the areas impacted?

It is amazing to me how projects have ripple effects over time and space. I-787 and the highway interchanges, along with the Empire State Plaza itself, initially took out 98 acres of locally owned businesses, homes, and community places. This gutted the city and created a physical gap. The intention was to provide faster circulation for cars, offices for government, and to create an impressive skyline. Over time, this gap, this slice through town, has forged disparities in the economic levels of impacted communities and created a downtown that is primarily for workers who don’t live here. In addition, all the communities of Albany are distanced from the Hudson River, with only three access points, none of which are vibrant or welcoming.

Can you share some current financial aspects of the project and also community based goals being discussed?

There was a 2018 study completed by DOT for the Capital District Transportation Committee (CDTC) that clearly stated that creating a boulevard, located on either side of the railroad tracks, was a distinct possibility for further study and analysis. The budget this time is more than fifteen (15) times the funding for that study.

Specifically, the Department of Transportation (DOT) has $5 million dollars to reimagine the City of Albany’s riverfront to promote access to it while adapting to the Hudson’s current and future tidal rise, reconnecting neighborhoods, spurring economic activity, and creating opportunities for current and future residents.

Albany Riverfront Proposed Redesign Features | Photo: Provided

We’ve been hearing from communities including the Albany Downtown BID, South Albany, the Pastures, and North Albany among others. I, myself, live in Pine Hills and have worked downtown for 15 years, mostly biking and walking to and from the office. The visions of joy being shared through the work of the ARC center around access to Nature and removal of the great weight of concrete over people’s heads. There is a lot of concern over development and a way to do it without pricing our current residents out of the city. This is why local voices are vital. We also hear about slowing down traffic and increasing access points into the city. This last piece is particularly impactful because it can lead to economic growth – for all of the city. Studies show that this approach helps people spend more time and more money in cities, as they are more likely to be part of the community after work hours.

Can you tell us about the public and private stakeholders and cultural and community organizations who have signed on to help make this happen?

The list of stakeholders / partners is impressive. They include residents, neighborhood and community groups, for and not for profit organizations, businesses and government entities. The intent of the Albany Riverfront Collaborative has always been to be a connector. ARC’s goal is to facilitate a growing understanding for all the communities of Albany, including commuters and visitors. That we all have a right and a responsibility in the vision for the city. We want elementary school kids to write about the Hudson, and college students to do the carbon calculations on the plans. We want people to propose legislation to clean and heal the Hudson, and all the streams we have buried in Albany. We support Radix Center‘s urban gardens and the South End Butterfly Sanctuary pollinating them. Local artists and local advocates can agree about the need for a shared, co-created, inclusive, climate smart, and healthy future. CDTA and the local neighborhood associations can inform the plans, and you and I can love our city. That’s the potential we all can see and work for.

Where can folks go to get more information?

You can check out our website and follow us on social media. We are currently looking for more people with a vested interest in the long term development of the City of Albany to connect with the process so please, reach out if you have an interest!

WEB: albanyriverfrontcollaborative.com
IG / FB: @albanyriverfrontcollaborative

Joseph is Doling Out $510K in Statewide Community Regrant Funds : Find Out How to Get Yours

December 19, 2022 By Maureen Sager

ACE! connected with Joseph Mastroianni (Vice President of Programming / Statewide Community Regrants Coordinator) of the Arts Center of the Capital Region to find out more about the large pot of money that is being made available to artists and non profits in a two phase round of funding awards. Read on below to find out more about how to submit and qualify.

Joseph Mastroianni – VP of Programs / SCR Grants Coordinator | Photo: Provided

What is the Statewide Community Regrants program?

The Statewide Community Regrants program is an initiative of the New York State Council on the Arts (NYSCA) and administered by local arts organizations in New York’s 62 counties.

“The SCR program, fosters the continuing development of arts and cultural resources in response to the needs of local communities in each of New York’s counties. The SCR program invests NYSCA funds to serve all communities and people who comprise New York’s citizens and visitors. SCR sites are a network of non-profit organizations that serve local and regional cultural organizations and artists through three categories of support: Community Arts, Arts Education, and Individual Artists.”

The Arts Center represents Albany, Schenectady, and Rensselaer Counties in the SCR program. In 2023, thanks to a generous one time increase in funding, we will award $510,000 in two rounds.

How much money is available this round?

In Round One, we will distribute $200,000. In Round Two, we will distribute $300,000. Additionally, $10,000 will be available for rolling mini-grants.

Who is eligible?

The SCR program has four categories: Community Arts, Arts Education, Individual Artists, and Pop Up Mini Grants.

In Community Arts, eligible applicants must be or be in partnership with a 501 ©3 nonprofit organization in Albany, Schenectady, or Rensselaer Counties. This category is for public art and fostering creative communities.

In Arts Education, eligible applicants must be either artists over age 18 and in partnership with a community organization, or community organizations. 501©3 status is not required in this category, but all proposed projects must have an educational component, whether in-school or after school.

In Individual Artists, eligible applicants must be artists 18 years of age or over and reside in Albany, Rensselaer, or Schenectady Counties. Projects should all be original work.

In Pop Up Mini Grants, eligible applicants are artists over age 18 or 501©3 organizations based in Albany, Schenectady, or Rensselaer Counties. Mini Grants are for small-scale projects and do not have to include an educational component.

Artists who work in any or all media are encouraged to apply; there is no priority.

Downtown Schenectady Improvement | Photo: Provided

What types of projects are prioritized in the funding?

All projects must have some type of community impact component and there are funding caps for each grant type.

In Community Arts, the maximum award is $5000. In Arts Education and Individual Artist, the cap is $2500. Artists may apply to all three categories if they are eligible; the maximum award any single artist or arts organization will receive is $5000.

Downtown Schenectady Improvement Mural | Photo: Provided

How do I learn more about applying?

We have grant seminars and office hours! At our virtual grant seminars, I’ll go over each type of grant available, so bring your creative ideas and ask questions! At the office hours, I’ll be able to answer very individualized questions about your projects and the application process. Remaining grant seminars are December 20, and January 5, all from 4-5 pm. They are free, but you do have to register to get the zoom link.

REGISTER HERE

Office Hours are Thursdays from 3-4 pm, starting January 12. Office hours may be over the phone, google meet, or email. No registration is required.

Electric City Arts – Jazz on Jay | Photo: Provided

Anything else we have missed we should know about?

Important dates!

ROUND ONE APPLICATION : Opens January 6 and closes March 1. Panel Review will be April 1, and awards will be announced on May 15. Projects must happen between June 1 and December 31 2023.

ROUND TWO APPLICATION : Opens on April 6 and closes on June 1. Panel Review will be July 6, and awards will be announced August 15. Projects must occur between September 1 and December 31 2023.



Creating Upstate : 5 Questions for 5 Capital Region Creatives

November 15, 2022 By Jonah Michel

I asked the same five questions to five different creatives in an attempt to understand exactly why they’ve decided to plant a flag in the Capital Region’s Creative Economy. We tapped in with Screen Printers, Pizza Makers, Brand Developers and Social Media Entrepreneurs. Each person brings in their own unique ingredient helping us to write the recipe that will continue to feed the souls of folks around the Capital Region and beyond.

Lets meet the team…


Joe Bonilla – Managing Partner, Senior Media Director, and Co-Founder at Relentless Awareness
Photo: Facebook

Drew : 5ifth Place – Screen Printer

Drew is the Founder of the local clothing brand ‘Fifth Place’ an Albany based lifestyle brand. Drew is also host of his own podcast and is a regular personality on Two Buttons Deep.

Cristian Virgiglio : Sovrana Pizza – Creative Director

Cristian Virgiglio was born into Albany’s pizza culture and 20-something years later has taken the scene by storm. As Creative Director, Cristian collaborates with local artists and artisans whether it be on merch, new menu items, or pop-up pizza events.

Salah Harris : Career InTouch – Founder, Executive Director

Salah was born and raised in Albany’s South End neighborhood and is currently in his Senior year at the University of Albany. He founded “Career InTouch” and currently serves as a Youth Program Facilitator at The RED Bookshelf. Salah has previously Interned at the Albany Mayor’s Office of Equity & Community Engagement as well as at the Office of Senator Schumer.

Joe Bonilla : Relentless Awareness – Managing Partner, Senior Media Director, and Co-Founder

Joe is the managing partner, senior media director, and co-founder of Relentless. Bonilla was also a regular panelist of WAMC Northeast Public Radio’s nationally-syndicated and award-winning news and discussion program The Roundtable, co-host of CivMix’s The Mix podcast with former journalist Liz Benjamin, and presently is a recurring guest on the Two Button’s Deep Podcast : ‘Behind The Buttons’

Isabella Marchese : Marchese – Entrepreneur and Content Creator

Isabella is currently enrolled in Harvard Business School Online, pursuing a certification in Entrepreneurship and Innovation. While in college, Isabella worked in the U.S. House of Representatives and The Senate. After that, she decided to try her hand in media and worked at a campaign firm and SiriusXM. Now, you can find her co-working at different coffee shops around the Capital Region.


PRO-TIP: Keep your eyes peeled for relevant hyperlinks scattered throughout.


Salah Harris – Founder, Executive Director at Career InTouch | Photo: Eddie Quinn

What is something you’ve discovered within the Capital Region’s Creative Economy that you may not find anywhere else?

Drew: Affordable Rent with places next to me within walking distance.

Cristian: People tend to call Albany, Smallbany, and that’s exactly what I think makes the Capital Region so special. Being in Albany gives a sense of one giant family, the community itself is so supportive. My family’s pizzeria, Sovranas, has been open since 1985, and without the community I don’t know where we’d be. (Sovranas was featured on TMZ in 2015)

Salah: One of the most unique aspects of our creative economy here in the Capital Region is our ability to cultivate with local resources and uplift as well as collaborate with local organizations. I can recall working with a local school on a fall harvest event and Nine Pin provided (youth appropriate!) ciders. As an Albany native, and fan of the brand you have to admire the sense of community and effort from local businesses.

Joe: The sense of true and authentic collaboration between those in the creative economy.

Isabella: There is so much opportunity here! This creator space in Albany is itching for more people to join!

Isabella Marchese – Entrepreneur and Content Creator at Marchese | Photo: Provided

What is a piece of advice you would give a fellow creator who is considering planting their flag in the Capital Region?

Drew: It’s on you to make what’s best out of any area. Ask yourself ‘Why am I moving?‘ and ‘Does this place suit me?’ Then hit me up when you get here – @5ifthplace. I’ll show you around 🏆

AUTHORS NOTE: Listen to Drew’s latest podcast episode where he chops it up with $300 Million Dollar ex-marijuana kingpin turned Author, Eric Canori – the man who buried millions of dollars in the Adirondacks, and snag a copy of his recent memoir: Pressure.

Cristian: Believe in your idea and believe in Albany, I can’t tell you how many times I hear people say they don’t believe there’s value here, or that we’re in the shadows of bigger cities. It drives me crazy because if you just look AroundAlbany, it’s full of variety in creators whether it’s food, music, art, or clothing. The Capital Region has such a personality and it continues to grow.

Salah: Endurance beats enthusiasm. Albany is a place that takes patience, you have to be willing to put in the long-term goals and planning. We have a diverse community of leaders and people, learning to resonate with their needs and how you fit with local partners will make you better off in understanding what you can create for the benefit of the Capital Region.

Joe: Get out there and meet people. We are all so interconnected and there is always an opportunity to collaborate and work on projects together. Don’t think of them as competition; think of them as project partners.

AUTHORS NOTE: Here’s a great example of what would be two competing parties, collaborating and involving others in the quest to address the Central Warehouse situation in Downtown Albany.

Isabella: This is the time because there’s still space! The small businesses here need you to help support and highlight them. Plus, we’re only two hours from Boston and NYC so if you ever need big city vibes, we’re pretty close.

AUTHORS NOTE: There are whispers that additional service between Albany and Boston may be coming our way. This would be huge – almost as good as high-speed rail!

Drew (right) – Screen Printer at 5ifth Place shakes it up with Stewart Shops’ President Gary Dake
Photo: Provided

Which Capital Region city do you think has the best opportunities for creators, and why?

Drew: Troy – They let graffiti live. Which allows people to see creativity outside. Instead of the daily mundane scenery.

Cristian: Albany for sure! The city is constantly evolving, it’s very welcoming to all demographics. Albany also has creators’ work showcased all over the city with murals, and the thriving Lark Street is mostly run with local creators’ businesses.

Salah: Again, as an Albany native and SUNY Albany student, I’ll have to go with Albany. We’re home to a rich history, diverse communities, amazing architecture, a strong City Hall and presence in government, and most importantly an abundance of opportunities for creators interested in expanding their network and growing within our city. (Not to mention we are the Capital!)

Joe: Albany for sure and overall. But I would say Cohoes and Rensselaer are great places due to the untapped potential in both of those cities. Nothing against the bigger cities in the region, but a small cities like those that have grit, determination, and history can make for a great canvas.

AUTHORS NOTE: Cohoes is making wise investments in their downtown – when was the last time you’ve checked out Remsen Street? That place is begging for street art – a canvas in more ways than one.

Isabella: Troy – I love Troy. It grows every single day and new small businesses are popping up all the time. There are so many creative people and spaces there.

Cristian Virgiglio – Creative Director at Sovrana Pizza | Photo: Provided

The Capital Region would be a better place for creators if…

Drew: Downtown Albany serviced people past 4pm.

Cristian: If we had a physical space to create. In many larger cities such a Philadelphia they have REC centers, which allows creators to have a space to do what they love. The REC centers are great for creators because it provides all the equipment you would need. Such as podcast space, lectures on the creator economy, and concert halls.

Salah: It continues what we have been doing as of late, creating spaces and being a hub for a talented and diverse generation of creators, leaders, and innovators moving the Capital Region in the right direction.

EDITORS NOTE: If you’re ever AroundTroy and want to work in a collaborative environment, or need a podcast studio, or just some wifi and several hours – hit up the Troy Innovation Garage. Thank me later!

Joe: We invested more in public art and things for young people to go into.

Isabella: If we had more access to get together and build a community with each other.

Sovrana’s Pizza and Deli in Albany, NY | Photo: Facebook

Where can people find your favorite slice of pizza in the Capital Region? 😀

AUTHORS NOTE: Troy Business Owner and Entrepreneur Vic Cristopher says something along the lines of: There’s no such thing as the best pizza, just your favorite pizza.

Drew: Sovranas 💎 Thank me later.

Crisitan: I’m a bit biased, but I’d have to say my family’s pizzeria, Sovranas! Other than the pizza being delicious, by just walking into the place you can really feel the charm of the business itself.

Salah: I’d have to say it’s between Pizza Bella in Westgate Plaza or Belt Line 3 near Center Square.

Joe: Donna’s Italian. The Broccoli Bob is too good.

Isabella: Bacchus Wood-Fired, always.


Jonah Michel can be found creatively connecting in the City of Albany. Additionally, he focuses on ‘stuff worth talking about’ around the Capital Region and beyond as a core member and producer for the media outlet Two Buttons Deep.

IG: @aroundalbany | @twobuttonsdeep

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