Having been to several shows at August Rosa‘s most recent venue, (including Hand Habits, Tiawan based Mong Tong, the Algonquin Pow Wow Medicine Singers with Yonatan Gat, and then there was that cool ass DAEDELUS show) it always impresses me the incredible variety of all types of music that can be experienced there. I was aware of his Albany and Saratoga PINT SIZED craft beer based locations and have tippled a drink or two in Albany specifically. What really excites me though, is the visceral music programming and developing community based around NO FUN.
Please state your name, professional and educational background. Also, can you elaborate a bit on the three locations that you are currently operating?
Why hello Corey Aldrich. My name is August Rosa I am Owner and Operator of Pint Sized in downtown Saratoga Springs on Broadway and Albany on Lark Street. Most of my time is spent at No Fun in Troy nowadays my third location. I was briefly involved in a wine bar called Post on Lark Street as well with some of my best friends that I used to be in a band with (Aficionado). It is going to be 10 years of being an entrepreneur on July 4th 2024! Prior to diving into business ownership I did marketing for MASS MoCA and the Downtown Albany Business Improvement District. I had really great bosses at both of those jobs that were patient with me as a creative… but incredibly lazy and objectively bad employee. No joke…having run businesses now for close to 10 years and understanding the full scope of how things work from the ground up, I believe I would kick ass at any job as long as it wasn’t boring. I went to the College of Saint Rose (RIP) with a major in Communications and a minor in Music Industry for undergrad and then got my MBA at SUNY Albany. I also was welcomed into the band Sun Natives on bass guitar by TJ and Brandon which is a nice outlet that is a purely creative outlet much needed void of any business interference.
Can you talk a bit about the difference between NO FUN in Troy and the PINT SIZED locations Albany and Saratoga?
The focus at NO FUN is what happens on the stage and not what is in the coolers. Pint Sized are craft beer centric bars that at any time have over 100 different options to choose from. Prior to opening NO FUN I would often throw events that were not conducive to the spaces. They are called Pint Sized for a reason. Our Saratoga location might be 400 square feet of usable space for patrons. We one time had an 11 person band there. It was ridiculous, extremely fun and packed out… but truly ridiculous. We still do events like karaoke and trivia at the Pint Sized locations but have shifted our live music attention to No Fun where we have a great sound system and the space to throw very sick shows.
Can you share a bit about what your motivation was to open and what your current vision is for NO FUN?
I was constantly finding myself having to go to a big music festival to knock out a ton of bands I wanted to see or travel to the major metros for the type of music I am interested in. I like the weird stuff and felt there was a void in the area for that stuff. The only thing filling that in my opinion was the programming Super Dark Collective brings to Desperate Annie’s (Saratoga) as well as basement shows. I wanted to create a space that was slightly bigger (not too big!) that everyone would feel comfortable going to so I could bring some bigger bands in the area and not have to travel for the stuff that I like the most. I believe No Fun is the absolute perfect size for the type of stuff we like to present. Feels good with 50 heads and feels really good as it approaches 200 heads.
My favorite places to play / see shows are more DIY in nature… be it a basement or an art space. I wanted No Fun to not have a shred of corporate feel and vibe like you were at a show at your friends house while at the same time functioning professionally as a legitimate licensed business. Places I drew inspiration for the project include Death By Audio, Glasslands Gallery, 285 Kent… there were a million places like this in NYC that absolutely ruled, Valentines of course is a big inspiration (What’s up Howard?!) and the many house show spaces that have popped up throughout the region the past 20 years I have lived here. One of my favorite shows I played in the area was a vacant apartment that still had power and an unlocked door. We legit just brought a shitty PA system into the place, plugged in and packed the house. This was back when Facebook worked and was cool and an event listing could drum up 100 plus folks in an hour or two.
Image: Patrick Dodson
Having been to several shows there (including Hand Habits, Tiawan based Mong Tong, the Algonquin Pow Wow Medicine Singers with Yonatan Gat, and then there was that cool ass DAEDELUS show) it always impresses me the incredible variety of all types of music that one can experience there. How do you manage to keep such a strong schedule and number of bands coming through?
It honestly happened faster than I thought. In the beginning I was bugging agents and bands all the time and not getting responses. Over time we proved ourselves and have developed some really great relationships that align exactly with the type of stuff I like to book – psych rock, post punk, world music… typically weirder and oftentimes louder stuff. I have brought in some acts that I have listened to forever and legit look up to like A Place To Bury Strangers, Ted Leo, No Age, Delicate Steve, Dan Deacon!!! (Chk Chk Chk), Gilla Band and our good friend Meg Duffy with Hand Habits to name a few. Some of the most rewarding acts were global in nature including Imarhan (Algeria), Medicine Singers (Algonquin Pow Wow), Acid Mothers Temple (Japan), WITCH (Zambia) and Mong Tong (Taiwan) which just happened.
Our programming is very kinetic and we are on track to do over 250 shows close to if not over 1000 bands this year! It is not a solo effort by any means and wouldn’t be possible without working with some of the area’s most innovative curators / presenters. There is a really solid group of folks who present at the space including Super Dark Collective (Shane Sanchez is our Booking Manager), Hey Greasy, Byrdhouse Records, Bee Side Cassettes, Albany Hardcore…There are a bunch more and bands who bring their release shows and ideas to us but these are some of the more regular presenters.
The economics and logistics of running a business can be intense, especially a live music venue open multiple days per week. Can you share a bit about your day to day and how you’re keeping the bands and rent paid?
It truly sucks! Please buy tickets in advance. Not just at No Fun but to any place you go to see shows. I cannot stress how helpful it is. It gives agents strong ticket counts so they have confidence in spaces and bring more sick shows to the area. It also helps us to prepare properly for crowd size. And…you also save a few bucks!!!
A big goal of mine is to keep my mental health in check with this thing. I am not going to lie, this project is not easy and projects like this can end at any time. There are definitely moments where I want to stop doing it. All that being said, it is in a very strong place right now and financially viable. I am always focused on keeping momentum going to keep the bills paid up. Unfortunately it comes at the cost of not being able to shut it off. I really am going to have to figure that out sooner than later.
Anything you have coming up you would like to share with our audience to keep them in the loop? Long term plans etc?
There are honestly too many to list. Just go to nofuntroy.eventbrite.com and pick something at random. All of the shows are great and deserve a crowd. I highlight the vibe of each show in the descriptions in just a few words. The whole purpose of the project is to have folks engage with new experiences. I see a lot of folks that go to the same show over and over again which is frustrating. I really do notice the folks that take the effort to get out of their comfort zone and that is the most fulfilling element of the project in my opinion. Those folks know who they are and I cannot thank them enough as they are the driving force that keeps me interested in doing it.
I would prefer having twenty people see something new and unexpected that they will remember their whole life over a sold out event with people who just go to the same exact shows all the time. Also it would be cool if people over the age of 30 stopped acting like they are in retirement mode. I pretty much stop engaging with individuals once they say they are too old to do stuff. I don’t care to be around folks with that mentality. It’s depressing and I see too much of it. All of my ads at this point target 21-30. Please take advantage of your life while you are still here.
K that’s enough of my bullish!t. Go to shows!!!
